Official Italian and Swiss distributor
Showcase excellence, every second
ORIENT and ORIENT STAR watches: ready stock, transparent pricing, and a dedicated area account manager. Complete your showcase with Atlantic, Invicta, Just Cavalli, Roberto Cavalli, and DKNY.
Flagship brand
Two parallel stories
Orient is the best entry-level automatic watch on the market. Orient Star completes the range with complications, manufacture movements, and luxury-level finishing. Together, they're the heart and the face of your showcase.
270€ – 790€Men 25–55 · In-house automatic
The leading brand in automatic watchmaking. In-house movements, iconic design, a loyal and well-informed customer base. Bambino, Mako, and Stretto are the models customers already look for.
Collections
upgrade
570€ – 4.000€Men 30–60 · In-house complications
The next step for those who discovered Orient. Luxury finishing and refined complications that raise the average ticket without intimidating the customer. Hand-finished dials, power reserve indicators, or skeleton work.
Showcase
Full portfolio
Complete your showcase
Men and women · Swiss classic
205€ – 2.425€
Men · Bold sports style
80€ – 290€
Women and young adults · Fashion
109€ – 379€
Women · Italian luxury
249€ – 429€
Unisex · Contemporary urban
109€ – 299€
See the full portfolio →Discover the full range
Prices reserved for authorized resellers.
Ready Stock
Orders shipped from ready stock at our logistics hub in Italy.
Display stands included
Orient and Orient Star display stands included. We help you set up your showcase.
Transparent pricing
Clear terms and a stable price list. Your success is ours.
A dedicated contact for your area
Product training for your team, restocking support, and advice on range selection.