The wrist watch brand Orient was founded in the early 1950 by an idea of the founder Shogoro Yoshida. Since its origin, the brand has focused on making watches with an automatic mechanism, becoming one of the leading companies operating worldwide in the watch industry. Even when the other production companies began to work with different operating mechanisms, the Orient brand has kept its business philosophy firmly conserving and perfecting the automatic movement within its collections. And indeed, the watches with automatic movement constitute a high percentage of the production of watches, so much so that today, the company can be, without difficulty, considered a leader in the production of mechanical watches. In addiction, the Orient wristwatches are also the only wrist accessories for which the entire design, production and marketing cycle is carried out within the same house of production; this is a symptom of the size and reliability of the brand itself. The Orient watches are appreciated all over the world for their extraordinary quality-price ratio and for the reliable guarantee offered by the company even after sale. All this and more, makes the brand Orient and its watches, number one in the world for reliability and guarantee.